Identify and discuss some of the key objectives in using sales promotion.
What will be an ideal response?
Marketers often use sales promotion to facilitate personal selling, advertising, or both. Sales promotion can increase sales by providing extra purchasing incentives. Many opportunities exist to motivate consumers, resellers, and salespeople to take desired actions. Some kinds of sales promotion are designed specifically to stimulate resellers' demand and effectiveness, some are directed at increasing consumer demand, and some focus on both consumers and resellers. Regardless of the purpose, marketers must ensure that sales promotion objectives are consistent with the organization's overall objectives, as well as with its marketing and promotion objectives. When deciding which sales promotion methods to use, marketers must consider several factors, particularly product characteristics (price, size, weight, costs, durability, uses, features, and hazards) and target market characteristics (age, gender, income, location, density, usage rate, and shopping patterns). How products are distributed and the number and types of resellers may determine the type of method used. The competitive and legal environment may also influence the choice.
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Answer the following statements true (T) or false (F)
1. Political behaviors in organizations are closely aligned with tactical influence. 2. The textbook states that one’s political skill typically relates negatively to organizations. 3. Choosing to stay out of politics altogether may mean getting passed over for promotions. 4. There are four types of organizational politics, all are bad for organizations.
Clearwater Hampers is a small British company that sells luxury food and drinks in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business as well as are a number of department stores. Clearwater has had several orders for more than a quarter of a million dollars and prides itself on how much repeat business it does. The company's leading salesperson, Peter Austin, is placed in charge of an important territory divided on the basis of geography and sales potential. He classifies his customers according to the size of their average orders.In preparing for his sales call allocation plans, Austin should consider
all of the following EXCEPT: A. time required for each sales call. B. return on time invested. C. cost of goods sold. D. non-selling time. E. frequency of sales calls.
How can a writer de-emphasize the negative in messages?
What will be an ideal response?
In the purchasing process, the purchase order is the last document prepared
Indicate whether the statement is true or false