How can a writer de-emphasize the negative in messages?
What will be an ideal response?
Avoid the words “no” and “not.” Place negative information at points of low
emphasis in the message. Generally, the more negative a sender’s main point, the more
that negative wording should be avoided.
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Cape Sky Inc, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide
The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics
Target market selection refers to which of the following?
A) identifying the consumers a firm wishes to influence in order to reach its objectives B) finding retail outlets where state law allows a company to sell its products C) determining whether a marketer will meet its sales goals for the year D) choosing between traditional marketing mix strategies and the Business Strategy Diamond E) picking mass media vehicles based on their advertising rates
In a short essay, discuss the following levels of “enviro-preneurial” marketing strategies: (a) functional or tactical, (b) quasistrategic or business level, (c) and strategic level.
What will be an ideal response?
What is the most important part of preparing for a presentation?
A) Selecting your delivery style B) Deciding what you want to accomplish C) Preparing professional slides D) Selecting appropriate attire