Roman philosopher Cicero identified the 5 Canons of Rheotric. The presentation of a message is known as

A. Style
B. Delivery
C. Memory
D. Invention


B. Delivery

Communication & Mass Media

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A(n) ______ lead puts the famous person’s name at the front of the lead.

A. summary B. name-recognition C. event D. second-day

Communication & Mass Media

What are the challenges of speaking from manuscript?

What will be an ideal response?

Communication & Mass Media

Parents who tell their children that they are intelligent and maintain high expectations for their achievements may discover that their children

a. perform at a higher level as illustrated by the Pygmalion Effect. b. illustrate the effects of social comparisons. c. are never able to attain any level of success due to unrealistic parental expectations. d. will be dissatisfied with their self-concept and have lower levels of self-esteem. e. all of the above are true.

Communication & Mass Media

Tomas was asked to speak to his local Rotary Club. From what he could learn about the club, the membership was made up of professionals who attended on their lunch hour between other business appointments

When Tomas went to speak, he wore his favorite sweater and some jeans. What advice does your book offer when deciding if this was appropriate? a. Always dress as formally as possible. b. Never dress more formally than the audience is dressed. c. Your dress should conform to the audience's expectations for the occasion. d. Wear what you are most comfortable wearing.

Communication & Mass Media