Tomas was asked to speak to his local Rotary Club. From what he could learn about the club, the membership was made up of professionals who attended on their lunch hour between other business appointments

When Tomas went to speak, he wore his favorite sweater and some jeans. What advice does your book offer when deciding if this was appropriate?
a. Always dress as formally as possible.
b. Never dress more formally than the audience is dressed.
c. Your dress should conform to the audience's expectations for the occasion.
d. Wear what you are most comfortable wearing.


c

Communication & Mass Media

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Caitlin and her boyfriend have agreed that when they want to stop talking about a particular subject, they will say “muskrat” and the other will stop. What property of symbols does this illustrate?

a. arbitrary b. abstract c. literal d. interpretive

Communication & Mass Media

Books, magazines, journals, and Web sites are all types of ______

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Nielsen's next-morning reports on television network viewership are called __________

Fill in the blank with correct word

Communication & Mass Media

__________ refers to a phenomenon in which you "remember" past experiences that never actually occurred.

A. Short-term memory B. Long-term memory C. False memory syndrome D. Backchanneling

Communication & Mass Media