WackyPop Inc. produces an inexpensive microwave popcorn that is well tailored for the tastes of U.S. consumers. However, it has failed to satisfy the consumer preferences of its host country, Japan. Which of the following categories has WackyPop performed poorly in?
A. local responsiveness
B. transnational strategy
C. global standardization
D. cost reduction
Answer: A
You might also like to view...
When a party is telling his or her story, as a mediator, you should do all the following except:
a. Remind the other party of the ground rules if he or she is not following them. b. Ask open-ended questions. c. Offer tentative proposals, and ask the party to respond to them. d. Take notes in order to follow up later with questions.
Excel Corporation conditions shipments of its products to Federated Stores, Inc., on Federated's agreement not to buy products from Gnarly Goods Company, Excel's competitor. This is
A. an exclusive-dealing contract. B. a tying arrangement. C. price discrimination. D. price fixing.
A sales promotion manager's job is choosing the right media and developing the advertisements.
Answer the following statement true (T) or false (F)
The ATM where you can withdraw money from your bank account is a ____.
A. personal computer B. kiosk C. laptop computer D. netbook