Which of the following must be included in the registration statement?
A. judgments passed by the SEC on the merits of the securities offered
B. how proceeds from the offering will be used
C. the date of termination of the initial public offering
D. the maximum number of times a share can be sold post-issue
Answer: B
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Sometimes mass marketing is used in favor of segment marketing is because:
a. Costs per individual are higher but more people are reached b. Costs per individual are lower and neglected market segments are reached c. market niches are reached more easily d. Risks are higher, but the payoff is also higher e. Mass customization doesn't work for nonprofits
XYZ Corp, a chain store selling electronics in the Northeast region of the United States, is interested in determining if they are paying their sales representatives an appropriate salary. Limit and define the scope of the issues answering the five Ws and writing a statement of purpose
The marketing concept is a strategy that utilizes all aspects of marketing in order to persuade consumers to buy new products and more of existing products.
Answer the following statement true (T) or false (F)
A strategy of vertical integration can have substantial drawbacks, including
A. the difficulties faced in entering outside vertical and horizontal markets. B. the environmental costs of coordinating operations across vertical chain activities. C. loss of technological know-how. D. whether horizontal integration can limit the performance of strategy-critical activities in ways that increase cost, build expertise, protect proprietary know-how, or increase differentiation. E. raising the firm's capital investment in the industry and increasing business risk, as well as providing less flexibility in accommodating shifting buyer preferences by locking the firm into relying on its own in-house activities.