An advantage of using systems flowcharts to document information about internal control instead of using internal control questionnaires is that systems flowcharts
A. Identify whether segregation of duties prevent collusion.
B. Provide a visual depiction of the entity's activities.
C. Indicate whether controls are operating effectively.
D. Reduce the need to observe the entity's employees performing routine tasks.
B. Provide a visual depiction of the entity's activities.
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Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location
A) creating assortments B) just in time processing C) third-party logistics D) order processing E) inventory control
_____ is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience
a. Promotional implementation b. Media mix c. Media planning d. Market segmentation
Portions of a divisible contract may be enforced.
Answer the following statement true (T) or false (F)
Which of the following statements is true according to the Hirschman study of creative people in advertising?
A. They want to maximize the impact of the advertising message. B. They prefer making conservative commercials. C. They believe a commercial should be evaluated in terms of whether it fulfills the client's marketing and communication objectives. D. They are more risk-averse than brand managers. E. They view ads as promotional tools whose primary purpose is to communicate favorable impressions to the marketplace.