Name a reference source that can help you build vocabulary skills. ___________________

Fill in the blank(s) with the appropriate word(s).


either Roget’s International Thesaurus or Random House Thesaurus.

Communication & Mass Media

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When your credibility is enhanced simply by the high quality of your argumentation, it is called

a. primary credibility. b. secondary credibility. c. indirect credibility. d. abstract credibility.

Communication & Mass Media

A person’s identity is composed of _____ andsocial categories he or she identifies with, as well as the categories that others identity with that person

Fill in the blank(s) with correct word.

Communication & Mass Media

The Systems Approach emphasizes structure, lines of authority and

the psychological well-being of individuals within the system. Indicate whether the statement is true or false

Communication & Mass Media

Converting data to z-scores allows us to compare apples to oranges or data measured in different scales (e.g., dollars to doughnuts)

Indicate whether the statement is true or false

Communication & Mass Media