When your credibility is enhanced simply by the high quality of your argumentation, it is called

a. primary credibility.
b. secondary credibility.
c. indirect credibility.
d. abstract credibility.


C

Communication & Mass Media

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__________ arguments focus on the circumstances surrounding the facts and are

used by the opponent to suggests that the advocate has a limited understanding of these circumstances. (a) Extenuation (b) Denial (c) Pre-emptive (d) Kitchen sink

Communication & Mass Media

Strategic planning is the stage between ________ and ________

a. The client pitch and fact gathering b. Fact gathering and creative execution c. Copywriting and art direction d. Concept testing and the big idea

Communication & Mass Media

What is communication apprehension? Provide some examples of how communication apprehension might be expressed

What will be an ideal response?

Communication & Mass Media

Which social media users are most driven by personal gain?

A. unworried users B. self-centered users C. sharing users D. protective users

Communication & Mass Media