Confirmation bias is a natural tendency that most people experience to some degree or another.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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When measuring the strength of consumers’ beliefs about the benefits of drinking orange juice fortified with calcium, John decides to use a bipolar scale running from -3 to 3. What is one potential benefit of using this scale?

a. participants can score beliefs they do not have as zero which will take them out of the equation b. the scores are easier to tabulate c. participants have more response options d. negative values have a high correlational effects

Communication & Mass Media

Because they supplement you speech, visual presentation aids should be complicated.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Ethical speakers are up-front about their intentions, and those intentions should include benefitting the

audience. Indicate whether the statement is true or false

Communication & Mass Media

Jose is a history student. In one of his research works, he quotes a well-known anthropologist’s opinion on human race to validate his research and does not mention the source of his idea. In this scenario, Jose is involved in the act of _____.

a. piracy b. plagiarism c. paraphrasing d. imitation

Communication & Mass Media