Cost per rating point (CPRP) is the:
A) number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period
B) measure of the impact or intensity of a media plan
C) relative measure of the efficiency of a media vehicle relative to a firm's target market
D) average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period
C
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Compute a 5-period moving average for period 6
Fill in the blank with correct word.
You have just been hired as the new Human Resources Manager for your firm. On your second day, an employee filed for disability benefits due to a recent injury. Not knowing about a disability policy through this firm, you search the files and discover that the firm cancelled a long term disability on the employee without notifying him. What should you do?
a. nothing; maybe the employee will withdraw his claim for disability benefits b. send official notice that the disability policy had previously been cancelled c. call the employee to tell him that the disability policy had previously been cancelled d. b and c e. none of these
M Corporation assumes a $200 liability attached to property transferred to it by Jane in a ยง351 transaction. In all cases, the assumed liability will be treated as boot received by Jane.
Answer the following statement true (T) or false (F)
Excel's _____ function can be used to compute the population variance
a. VAR.S b. VAR.C c. VAR d. None of the answers is correct.