What is it called when a database is divided into segments and the segments are stored on different computers?
A. converged database
B. centralized database
C. distributed database
D. virtual database
Answer: C
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Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions
A) morphological analysis B) rapid prototyping C) concept testing D) perceptual mapping E) conjoint analysis
Normally, the lower the market-penetration index, the higher the marketing opportunity in that there is room to grow the brand
Indicate whether the statement is true or false
A person may be admitted to a partnership only with the consent of all the current partners
Indicate whether the statement is true or false
Which of the following is one of the three basic ideas in the "marketing concept"?
A. resource efficiency B. to maximize sales C. training D. profit as an objective E. economies of scale