Bombardier is the leading marketer of corporate jets. Its brand name is well known and respected in the corporate jet market. The aircraft company relies on outside suppliers for design support and to share development costs and market risks, but Bombardier is considered the leader in determining design and marketing of its planes. For its newest plane, Bombardier has about 30 prime suppliers, with about 10 of those having been involved since the initial design phase. Bombardier is an example of a ________.
A. channel general
B. channel captain
C. channel director
D. channel coordinator
E. product champion
Answer: B
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A company with a low debt to equity ratio is in a more vulnerable position during poor economic times than a company with a high debt to equity ratio
Indicate whether the statement is true or false
If the surety has to perform the principal's obligation, then the surety acquires all the rights that the creditor had against the principal. This is known as the surety's right ________.
A. to compensation B. to contribution C. to reimbursement D. of subrogation
For the nonprofit organization, cause-related marketing or alliances create a risk that
a. it may incur additional expense b. the public may view its actions as cynical c. its image may suffer if it is not candid d. there can be backlash if the partnership doesn't fit with the corporation's core product and service offerings e. cash donations could decline because of the perception that the nonprofit is "being taken care of" by the corporate