Lateral communication refers to messages between equals

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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All of the following are guidelines for effective brainstorming EXCEPT

A) Voice only ideas of high quality. B) The wilder the idea, the better. C) Generate new ideas by combining various ideas that have already been suggested. D) Avoid nonverbal criticism of ideas. E) All of the above are guidelines for effective brainstorming.

Communication & Mass Media

This highly successful app-producing software company that partnered with Ford for the development for Ford Sync, says it is specifically aiming at finding smaller producers who can develop local content

A. eBay B. JacApps C. iTunes D. Google E. Slacker F. YouTube

Communication & Mass Media

The term ________ refers to the ability of southern and eastern European immigrants to "blend" into the general U.S. population.

A. heterogeneity B. assimilable C. global village D. self-reflexivity

Communication & Mass Media

Giving gifts to Japanese partners is considered ________

a. a token of friendship b. a bribe c. a sign of arrogance d. a power play

Communication & Mass Media