The rate of return on assets relates the results of operating performance to the investments of a firm without regard to how the firm financed those investments. The ratio is calculated as follows:
a. Net Income + Interest Expense Net of Income Tax Savings
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Average Total Assets
b. Net Income
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Average Total Assets
c. Net Income + Interest Expense
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Average Total Assets
d. Net Income + Interest Expense Net of Income Tax Savings
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Ending Total Assets
e. Net Income
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Ending Total Assets
A
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The cost that is avoided when a company eliminates a single item of a product or service is a:
A. Batch-level cost. B. Facility-level cost. C. Product-level cost. D. Unit-level cost.
Which of the following is not mentioned as a group that leaders need to try to influence?
a. peers b. customers c. superiors d. politicians
A brand community can be created by marketers or can develop on its own among consumers
Indicate whether the statement is true or false
The organizational activity that links the consumer, customer, and public to the marketer through information is known as
A. the scientific method. B. marketing research. C. integrative marketing. D. marketing evaluation. E. market analysis.