Today, mass media programmers and producers advertising their products through the mass media:
a. think that media messages affect all audience members in the same way
b. ignore demographics and psychographics
c. construct particular messages for particular groups of people
d. are only interested in reaching a large audience
c. construct particular messages for particular groups of people
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A persuasive speech that concerns what people consider moral or immoral addresses a question of _________.
A. fact B. value C. policy D. proposition
Henry Grady's "The New South" (1886 ) and Ida B. Wells' "The Red Record" (1892 ) paint conflicting accounts of Reconstruction. Grady speaks about peaceful co-existence between former slave-owners and former slaves; Wells writes about rampant lynchings, rapes, and general discord. Questions about how representative these accounts are invite one to judge these acts on what standard of evaluation?
A) effects/response B) aesthetics/artistic C) truth/accuracy D) ethical/moral
Within the 20th century radio industry, the commonly used practice of payola refers to _____________
a. ? the low profits that recording companies receive from royalty fees b. ? the act of offering radio stations free promotional materials in exchange for playing certain artists more often c. ? financial compensation provided to DJs for playing certain records d. ? a form of legal protection for copyrighted products
The three basic issues of persuasive speeches on questions of policy are ________, ________, and ________.
What will be an ideal response?