Local firms with firm specific assets that are not transferable across national borders and are in industries with low pressure to globalize should sell out to a global player or become part of a global alliance. This is referred to as a(n) ________________ strategy.
(a) Extender
(b) Contender
(c) Dodger
(d) Defender
(c) Dodger
You might also like to view...
The accounts receivable turnover ratio is computed by dividing_____________by average accounts receivable
Fill in the blank(s) with correct word
Since they are not in the business of generating revenue or making profits, nonprofit organizations do not need to rely on marketing efforts to be successful.
Answer the following statement true (T) or false (F)
Manuel was given the task of conducting a research project for his firm and proceeds with the following steps: He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Manuel omitted?
A. Collecting data B. Defining and locating problems C. Interpreting research D. Designing the research project E. Reporting research findings
Which of the following is a feature of qualitative research in primary data collection?
A. It asks yes or no type questions. B. It uses statistics to analyze data. C. It relies on open-ended questioning. D. It asks closed-ended questions. E. It provides more representative samples of consumers.