A performance report should contain cost or revenue items that the manager receiving the report can control
Indicate whether the statement is true or false
True
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Diane is the chief executive officer of a U.S.-based pharmaceutical firm. Over the years, she has been purchasing significant amounts of stock in the company
The rejection of the company's new drug, by the FDA, resulted in a huge drop in the company's stock value. Diane knew of the rejection before it was made public and sold her stock. Diane is guilty of ________. A) false accounting B) black marketeering C) insider trading D) influence peddling
Which one of the following courses of actions would NOT be taken by a firm wanting to pursue a learning curve steeper than the industry average?
A) following an aggressive pricing policy B) focusing on continuing cost reduction C) keeping capacity equal to demand to control costs D) focusing on productivity improvement E) building on shared experience
Which of the following is NOT viewed as a traditional humanistic value?
a. developing a competitive advantage b. increased collaboration c. authentic behavior d. improved empowerment
When evaluating the potential of possible opportunities (product-market strategies), a marketing manager should
A. evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability. B. look at each opportunity on its own, since there is no good way to compare different plans. C. avoid using quantitative criteria because they tend to oversimplify the problem. D. look only at internal resources, since they are controllable.