When evaluating the potential of possible opportunities (product-market strategies), a marketing manager should
A. evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability.
B. look at each opportunity on its own, since there is no good way to compare different plans.
C. avoid using quantitative criteria because they tend to oversimplify the problem.
D. look only at internal resources, since they are controllable.
Answer: A
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The failure to reach integrative agreements is often linked to the failure to exchange sufficient information that will allow the parties to identify integrative options.
Answer the following statement true (T) or false (F)
Metaline Corp. uses the weighted average method for inventory costs and had the following information available for the year. The number of units transferred to finished goods during the year is: Beginning Work in Process (40% complete, $1,100)200 unitsEnding inventory of Work in Process (80% complete)400 unitsTotal units started during the year3,200 units
A. 3,160 units. B. 3,200 units. C. 3,400 units. D. 3,000 units. E. 3,500 units.
The final report typically includes profit made on the project.
Answer the following statement true (T) or false (F)
Which of the following terms refers to behaviors of individuals that make a positive overall contribution to the organization?
A. Organizational commitment B. Organizational citizenship C. Affective commitment D. Normative commitment E. Subjective responsibility