Define “source orientation.”
What will be an ideal response?
Source orientation refers to communication as “those situations in which a source transmits a message to a receiver with conscious intent to affect the latter’s behaviors.”
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Skilled media writing is required to be clear and concise in a variety of instances. Point out why skills are needed in these three: radio station traffic updates, photo captions, school closing announcements.
What will be an ideal response?
What can be made operational through a list of tactics?
a. Strategy b. Planning c. Research d. Evaluation
Should Rand McNally have issued a news release? Doesn't that seem like bragging?
What will be an ideal response?
A receptive audience does not have any strong feelings about the value you are advocating.
Answer the following statement true (T) or false (F)