Define “source orientation.”
What will be an ideal response?
Source orientation refers to communication as “those situations in which a source transmits a message to a receiver with conscious intent to affect the latter’s behaviors.”
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Should Rand McNally have issued a news release? Doesn't that seem like bragging?
What will be an ideal response?
A receptive audience does not have any strong feelings about the value you are advocating.
Answer the following statement true (T) or false (F)
Skilled media writing is required to be clear and concise in a variety of instances. Point out why skills are needed in these three: radio station traffic updates, photo captions, school closing announcements.
What will be an ideal response?
What can be made operational through a list of tactics?
a. Strategy b. Planning c. Research d. Evaluation