What can be made operational through a list of tactics?
a. Strategy
b. Planning
c. Research
d. Evaluation
A
Communication & Mass Media
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What are the abstract sentences, of five to 10 words at the most, which are used to convey a complete thought in a news story?
a) Headlines b) Connectors c) Leads d) Hooks
Communication & Mass Media
All of the following are formats used for surveys or questionnaires except:
a. likert scales b. checklists c. yes and no responses d. rank order e. interviews
Communication & Mass Media
Briefly demonstrate how social media differs from traditional media.
What will be an ideal response?
Communication & Mass Media
A source of information which provides a comprehensive treatment of subjects but can become quickly outdated is
(a) the Library of Congress Subject Headings. (b) books. (c) periodicals. (d) newspapers.
Communication & Mass Media