We form a credibility impression of a speaker on the basis of _____ credibility (the speaker's reputation as we know it) and _____ credibility (the speaker's reputation as confirmed or refuted by what the speaker says and does during the speech)
Fill in the blank with the appropriate word.
extrinsic; intrinsic
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This term refers to all communication about an organization by people not directly connected to that organization through employment or other paid relationship
A) technological public relations B) ecological public relations C) crisis communication D) consumer public relations E) greenwashing
What are you practicing when successive sentences or phrases follow the same pattern of wording in order to emphasize an idea?
A) subordination B) hierarchical construction C) parallel construction D) superordination
Which one of the following does the PR practitioner use as framework for addressing organizational problems and opportunities?
a. marketplace environment conditions b. the organization’s stakeholders c. target audience research d. the organization’s mission
Although e-mail provides an inexpensive and efficient way of communicating with large audiences at once, its convenience gave rise to what issue?
A. overstimulation B. texting C. spam D. microblogging