What is a great example of using cluster analysis in business to create target-marketing strategies?
A. Google search
B. First name information
C. Zip code segmentation
D. Last name associations
C. Zip code segmentation
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The most important goal for an entire company is ____.
A. customer satisfaction B. customer loyalty C. saving money D. having the latest technology
Sehun was flying to France for vacation when he realized he forgot his sunglasses. He purchased some at an airport shop even though they were more expensive than she would normally have paid. Sehun was influenced by situational influences.
Answer the following statement true (T) or false (F)
In the ____ stage of team development, the team feels fully empowered
a. forming b. norming c. storming d. performing
A broad differentiation strategy generally produces the best results in situations where _________.
A) buyer brand loyalty is low. B) few rivals are following a similar differentiation approach. C) new and improved products are introduced only infrequently. D) most rivals are seeking to differentiate their products on most of the same features and attributes. E) price competition is vigorous.