What must marketers do during the marketing strategy development phase of the new-product-development process?
What will be an ideal response?
Marketers must identify the target market, estimate its size, and determine how the product can be positioned to effectively address the target market's needs.
You might also like to view...
Culture fit is becoming an important criterion for hiring because if the person doesn’t fit the culture, they will ______.
A. create a hostile work environment B. be less productive C. spread their dissatisfaction D. leave
In a process layout, ______.
a. similar activities or machines in work centers or departments are grouped together b. the sequence of departments through which the work flows is identical for different products c. the labor skills required are minimal d. much of the work is usually automated
Ellen is asked to create a vendor analysis process for a physician in private practice, evaluating suppliers of products such as medical supplies. What should Ellen include in a formal vendor analysis using metrics?
What will be an ideal response?
Integral Inc. coaches its employees to recognize that conflict is normal and not necessarily bad. This helps them to deal effectively with differing viewpoints and approaches, which can lead to innovation. Which organizational technique for preventing conflict is Integral Inc. using?
A. Employees' involvement in decisions that affect them B. Use of the collaboration strategy to deal with conflict C. Diversity training D. Conflict management and negotiation training