The first consumer communications medium to be digitized was the computer
a. True.
b. False.
b
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Satellite technology dramatically reshaped the fundamental structures and operating practices of the telephone, television, and radio industries but had little impact on printed media
Indicate whether this statement is true or false.
Maddy was raised in a home where teasing was considered mean spirited and immature. Bob's
family teases to make guests feel included and at ease. After meeting Bob's family, Maddy left feeling mistreated. Bob's family was puzzled by her hurt and anger. As they analyze this unsuccessful communication encounter, what should they consider? A) Maddy's family background B) Maddy's ethnicity C) Maddy's cultural background D) all of the above
Beltlining a problem means keeping it within limits
Indicate whether this statement is true or false.
The use of controlled media to influence the actions of targeted publics is
A) marketing B) public relations C) advertising D) promotion E) IMC