This eccentric Scottish inventor built the world’s first working television set by purchasing an old hatbox and a pair of scissors, some darning needles, a few bicycle light lenses, a used tea chest, and a great deal of sealing wax and glue:

a) Paul Nipkow; b) Valdimir Zworkyn; c) John Baird; d) Campbell Swinton; e) William Paley


c

Communication & Mass Media

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Marcella wants to convince her target audience that beauty pageants do more harm than good. Her speech goal is a ____.

a. proposition of fact b. proposition of value c. proposition of policy d. proposition of belief

Communication & Mass Media

In comparison to “you” statements, “I” statements _____

a. often lead recipients to feel defensive b. are always appropriate in every context c. more negative and disconfirming d. can lead to more constructive conflict resolution

Communication & Mass Media

What does looking at an event mean?

a. to scrutinize an event before using cameras b. to use the camera to report an event c. to do a production survey before the production d. to scrutinize the event as closely as possible with the camera shooting a series of close-ups and ECUs e. to have a producer review the event before production begins

Communication & Mass Media

Speakers often use analogies to help an audience understand something new to them

Indicate whether the statement is true or false

Communication & Mass Media