Customer lifetime value is used to segment customers based upon their?
a. Current profitability only
b. Future profitability only
c. Both current and future profitability
d. Neither current nor future profitability
c. Both current and future profitability
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Which of the following will increase mail survey response rates over 90%?
A) use of color B) stamps, rather than preprinted postage paid on the return envelopes C) use of a recognizable brand name D) use of a celebrity endorser E) none of the above
The analysis of risk and return is important to both investors and creditors
Indicate whether the statement is true or false
Employment stability, team-based behaviors, and strategy-focused behaviors are used as part of an HR Scorecard to assess
A. workforce deliverables. B. HR deliverables. C. external objectives. D. top management support.
The efficient market hypothesis states that:
A) Requiring firms to issue more stock will reduce volatility. B) Requiring investors to hold securities longer will reduce volatility. C) Electing a pro-business Republican president makes the market more efficient. D) Taxing security returns will raise prices . E) Markets price securities fairly at all times and that new information is rapidly reflected in the price.