Which of the following is a major marketing decision for most companies?
A) the type of metrics used to calculate ROI
B) how many people to employ
C) the geographic layout of the factory making the product
D) which products to market to which consumers without turning off other consumers
E) the accounting method used to report earnings
D
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Which of the following is the mental step in consumer-adoption process where the customer starts considering whether to try the innovation?
A) adoption B) trial C) awareness D) evaluation E) interest
Some research suggests that ______ often represents information we are already holding at an unconscious level, and thus it may actually lead to effective decisions.
A. anchoring B. satisficing C. intuition D. bias
Cost accounting systems are used to supply cost data information on costs incurred by a manufacturing process or department
Indicate whether the statement is true or false
Lamar works for the United Bank at Madison. He feels overworked and dislikes his job, but he cannot quit because he needs the job to repay his college loans. What type of commitment does Lamar have?
A. cognitive commitment B. continuance commitment C. intuitive commitment D. normative commitment E. affective commitment