Which of the following is the mental step in consumer-adoption process where the customer starts considering whether to try the innovation?
A) adoption
B) trial
C) awareness
D) evaluation
E) interest
D
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Which of the following is an example of a proactive change?
A. Ciara's staff is unhappy about the long hours they have been working and several of them quit before she knows there is a problem. B. Ciara's group sends a product that is nearing its launch date back to the drawing board based on a competitor's superior new offering. C. Ciara cannot get permission to hire another person until her group misses several deadlines. D. Ciara is constantly "putting out fires," responding to daily crises in her group. E. Ciara explores improvements in bonus structures with her staff and begins to implement them despite the fact that her employees are generally content.
In order to classify cash as a current asset, it must be free from any restrictions that would prevent its deposit or use to pay creditors classified as long-term
Indicate whether the statement is true or false
You must explain a new procedure to your workgroup. Which is the best communication channel to use--a face-to-face meeting or an e-mail? Support your choice with at least two reasons.
What will be an ideal response?
What is customer value? What are the six ways marketers can make sure customers perceive their companies/products as sources of value?
What will be an ideal response?