Using an exact number such as "234,569 families in this state have cocker spaniels" is advisable for it helps listeners get exact information
Indicate whether the statement is true or false
False
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The strategic PR process follows a well-planned linear approach
Indicate whether the statement is true or false
All of the following are basic evaluation rules to follow, EXCEPT: a. Mass media coverage represents the pinnacle in PR evaluation. b. Ask only necessary and relevant research questions. c. It takes several research methods to evaluate the effectiveness of PRefforts
d. Be sure to take into account all organizational activities going on duringthe same time as the PR campaign.
Women are more likely than men to use coercive tactics, both verbal and physical, to avoid discussing problems and to force their resolutions on others
Indicate whether the statement is true or false
The problem with using ________ voice is that it makes your language too indirect.
A. abstract B. active C. concrete D. passive