According to Jonah Berger's STEPPS to increase pass-along, Emotion occurs when the sharer looks good by sharing.
Answer the following statement true (T) or false (F)
False
Jonah Berger suggests six STEPPS-Social currency, Triggers, Emotion, Public, Practical value, and Stories-to increase pass-along. Social currency occurs when the sharer looks good by sharing.
You might also like to view...
Consumers will look at a point-of-purchase sign for a very brief period of time before moving on
Indicate whether the statement is true or false
Firms can reduce costs when customers order over the Internet in the following ways, except:
A) lower production costs in manufacturing the product B) reduced shipping costs since the customer pays for shipping C) decreased labor costs in stocking or restocking shelves D) lower sales costs since sales people are not used for the transaction
Define the meaning of "logos."
If apparent authority is present, the principal is liable for even the unauthorized acts of the agent
a. True b. False Indicate whether the statement is true or false