Internal reliability is the degree to which:
A. multiple items are consistent in measuring a construct or subconstruct on a questionnaire or survey.
B. researchers select the same questionnaire for studying the same research topic.
C. participants like the questions asked on a survey.
D. all participants gave the same response to a questionnaire item.
E. none of the above.
Answer: C
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Extravagant claims about one's product or organization are referred to as
A) advertising. B) public relations. C) flakking. D) puffery.
The audience's perception of a speaker's competence, character, and charisma is
_____________. Fill in the blanks with correct word
In order to plan for her class speech on the Patriot Act, Brenda passed around a brief questionnaire asking whether her classmates were for or against the act, and whether they thought parts of the act should change, etc. Was this a good idea?
a. No; by using the questionnaire, she revealed her speech topic to the class. b. Yes; this is a smart audience analysis technique known as demographic audience analysis. c. No; the class is a captive audience, so finding out their views ahead of time was notnecessary. d. Yes; this is a form of psychological audience analysis—a usefultechnique for any kind of audience.
American history is a history of people who made a difference by
What will be an ideal response?