In a survey of consumers, the biggest impact on clothing purchases was in-store advertising
Indicate whether the statement is true or false
TRUE
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To fight counterfeiting, the "Disney Magical Journey" promotion was keyed to mail-in hologram stickers on imitation Disney products
Indicate whether the statement is true or false
A(n) ________ often contains modeling capability to create different marketing and financial models
A) marketing research report B) sampling procedure C) interactive research system D) marketing decision support system E) competitive intelligence report
On November 7, a calendar year business placed in service $900,000 of 3-year recovery property. If this was the only property placed in service during the year, MACRS depreciation is computed using the:
A. Mid-year convention B. Daily pro-ration method C. Mid-month convention D. Mid-quarter convention
The customer relationship management process enables companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain
Indicate whether the statement is true or false a. True b. False