Which of the following is one of the main reasons marketers use coupons heavily?
A) Coupon programs provide a competitive advantage.
B) Coupons are an effective way to target price-sensitive households.
C) The response rates for coupons are very high.
D) Expense per redemption of coupon is very low.
B
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Which of the following statements is true of geographic pricing for freight?
A. Freight absorption pricing is atactic that requires a buyer to absorb the freight costs from the shipping point. B. Uniform delivered pricingdivides the United States into segments or zones and charges a flat freight rate to all customers in a given zone. C. Postage stamp pricing is adopted when the marketing manager wants total coststo be equal for all purchasers of identical products. D. With basing-point pricing, a seller designates a location as a basing point so that all buyers are not charged the freight cost from that point.
The code fragment ____ would raise an error.
A. DBMS_ALERT.REGISTER( 'new_bid' ); B. DBMS_ALERT.WAITONE( 'new_bid', v_msg, v_status, 600); C. DBMS_ALERT( 'new_bid', v_msg, v_status, 600); D. DBMS_ALERT.SIGNAL( 'new_bid', TO_CHAR(:new.bid));
If the organization decides to use external resources (a contractor) to perform the project, the organization will prepare a document called __________ that defines the project requirements.
a. baseline plan b. a request for proposal c. a project scope document d. project technical specifications
Describe the launch phase of organization change using Gladwell’s (2000) The Tipping Point principles of connectors, mavens, and salespeople.
What will be an ideal response?