Compare the role of corporate, professional, and personal bloggers regarding a new product. Choose one product/service and use this as an example in your explanation.
What will be an ideal response?
Answers will vary, but should address the role of corporate blogs (controlled by the company), professional blogs (unbiased product reviews and recommendations), and personal blogs (under the least amount of control, and often containing complaints or compliments from the consumer).
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What is the major difference between a conventional marketing channel and a vertical marketing system (VMS)?
A) Elements in a conventional marketing channel act as separate businesses whereas the elements in a VMS act as a unified system. B) A VMS has many intermediaries whereas a conventional marketing channel has a limited number of intermediaries. C) A VMS is characterized by an independent producer whereas a conventional marketing channel is characterized by multiple producers. D) A conventional marketing channel has elements such as retailers and wholesalers whereas these elements are not present in a VMS. E) Producers have complete control over the other members in a conventional marketing channel whereas this control is minimal in a VMS.
____________ represent a special type of order taking that entitles customers to a specific unit of service
a. Suggestions b. Reservations c. Trackers d. Repossessions e. Contracts
In a centralized organization, ________ make all the decisions and pass them down to lower levels for ________.
A. top managers, consideration B. project managers, review C. top managers, review D. project managers, implementation E. top managers, implementation
Which of the following is a recommended practice to avoid race or ethnicity bias?
A. Forgo any references to race or ethnicity. B. Talk about a friend of yours who is of the same race or ethnicity as the listener. C. Discuss a recent book you read about the pointlessness of racial issues. D. Mention your affinity for all things associated with the race or ethnicity of the listener.