Glenn is trying to promote his new, self-published financial guidebook. By directly promoting it to readers in Wall Street Journal, he is using a push strategy.
Answer the following statement true (T) or false (F)
False
A push strategy seeks to increase demand by focusing on wholesalers, distributors, or salespeople. Campaigns aimed at consumers are pull strategies.
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Which of the following is the net requirement using an MRP program if the gross requirement is 1,250 and the inventory on hand is 50?
A. 1,300 B. 1,200 C. 2,450 D. 1,150 E. None of these
Cathy's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means
For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing
Because non-media connectors have smaller audiences than traditional media outlets,
A) consumers remember products advertised via these connectors better than through conventional outlets. B) it is easier to measure ROI when using non-media connectors to promote a product. C) public relations practitioners usually do not consider them valuable to their marketing plans. D) MPR professionals usually have to make more of an effort to learn about these channels. E) MPR professionals include them in strategies focused on local or regional products sold by small businesses.
Aggarwal Inc. buys on terms of 2/10, net 30, and it always pays on the 30th day. The CFO calculates that the average amount of costly trade credit carried is $350,000. What is the firm's average accounts payable balance? Assume a 365-day year.
A. $425,250 B. $504,000 C. $525,000 D. $556,500 E. $514,500