List the five environmental forces in a marketing decision that generally are outside the control of marketing managers.
What will be an ideal response?
The five environmental forces mainly beyond most executives' control include social, economic, technological, competitive, and regulatory forces. These five forces may serve as accelerators or brakes on marketing, sometimes expanding an organization's marketing opportunities while at other times restricting them.
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List and briefly describe some of the best secondary sources of information
What will be an ideal response?
The blind copy of the purchase order that goes to the receiving department contains no item descriptions
Indicate whether the statement is true or false
Under which of the following theories would the accounting equation be Total Assets - Total Liabilities = Owners’ Equities?
a. Residual equity theory b. Proprietary theory c. Entity theory d. Commander theory
A product-market is one in which
A. products that are close substitutes for each other compete for customers by trying to satisfy very similar needs. B. one seller has a patent for a superior product and other competitors try to imitate the leader. C. breakthrough opportunities are no longer possible. D. demand is inelastic. E. All these answers are correct.