All debtors must receive credit counseling before they can file for bankruptcy
Indicate whether the statement is true or false
T
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As a rule, social media releases do not include
A) social networking links. B) long narrative paragraphs. C) Twitter-ready statements. D) share-ready content. E) direct-to-consumer news.
The easiest type of person to sell a product to is a buyer who is at the unconscious need level.
Answer the following statement true (T) or false (F)
The customer equity concept
A. focuses on earnings as well as sales. B. recognizes that customers are satisfied at a cost. It is basically an estimate of a firm's future earnings. C. encourages a manager to consider both the costs and the revenue from a marketing strategy. D. applies even to firms that pursue several different strategies. E. All of these are part of the customer equity concept.
Cookies is a retail store where customers host parties for guests to bake and decorate cookies. The store offers customers their money back if the party experience is boring. Cookies is:
A. Confirming that performance equals performance standards to manage customer expectations B. Featuring the servicescape as a tool for integrating its marketing communications C. Preparing customers for the service process through customer education D. Offering a service guarantee to manage customer expectations E. Creating tiered-value offerings to improve customer education