Mimi Couturier is a design company that specializes in formalwear for women. The company is known for challenging fashion mores. The company's fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste and inefficiencies that can be eliminated. The company has expanded the number of products it offers for sale many times. However, for the last two years Mimi Couturier has lost money, and it has had to lay off some of its work force. To avoid this occurrence in the future, Mimi Couturier should:
A. hire more retail efficiency experts to trace down any production problems
B. increase its sales force to find more potential customers for the firm
C. have someone study its target market to see what needs and wants should be met by Mimi Couturier
D. cut prices so that its prices will be at least 10 percent below those of its competitors
E. design more sophisticated products that use the latest computer-aided techniques
Answer: C
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When sending a fax, you should always ask: ____________________
a. What if the receiver's fax machine is not working? b. Should I call first to let them know the fax is coming? c. Will these pages be appropriate for and useful for the recipient? d. How long should I wait for the recipient to confirm the receipt of the fax?
Companies can effectively market to teens by:
a. making products that are complex to use. b. distributing products online rather than in stores. c. using radio as the primary promotional tool. d. using interactive contests and voting challenges.
Which of the following statements about social media is most accurate?
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Persuasive ____________________ messages, also called complaint messages, are used to complain about damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, faulty merchandise, and other problems
Fill in the blank(s) with correct word