The adage, "Say what you mean and mean what you say," exemplifies a high-context culture
a. True
b. False
b
Communication & Mass Media
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A speaker who wants to actuate the audience to perform a specific action should avoid strong appeals to emotion
Indicate whether the statement is true or false
Communication & Mass Media
Today, media businesses do research first and product development second. This is because these media businesses try to:
a. increase revenue streams b. minimize expenses c. attract people to niche audiences d. minimize risk
Communication & Mass Media
Newspapers have high pass-along circulation
Indicate whether this statement is true or false.
Communication & Mass Media
You want to give your readers the most recent information at the ______ of whatever you are writing.
A. middle B. top C. bottom D. end
Communication & Mass Media