Although customers expect across-the-board pricing consistency, why might a retailer use a variety of pricing strategies?

What will be an ideal response?


For retailers, the most difficult factors to control are pricing and the supply chain, since different channels require completely different pricing and customer service. In some cases, retailers need to adjust their pricing strategy because of the competition they face in different channels, such as from online competitors. Retailers with stores in multiple markets often set different prices for the same merchandise to compete better with local stores.

Business

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Business