________ is defined as the activities used to establish, develop, and maintain customer sales
A) Data mining
B) Customer relationship management
C) Customer retention
D) Customer satisfaction
E) Customer differentiation
B
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An inventory turnover analysis is useful to the auditor because it may detect:
A. the existence of obsolete merchandise. B. inadequacies in inventory pricing. C. methods of avoiding cyclical holding costs. D. the optimum automatic reorder points.
When marketers use evocative images or music, what step in the AIDA plan is being developed?
A) Attention B) Interest C) Action D) Desire E) Interactivity
Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs)?
A. TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio. B. TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not. C. TRPs calculations use average frequency figures, whereas GRPs calculations do not. D. TRPs are used when selecting broadcast media, and GRPs are used for selecting print media. E. TRPs calculations do not include waste coverage, whereas GRPs calculations do.
For years, Kathleen served as head of the research and development (R&D) department at Bannerman Pharmaceuticals in Chicago. She enjoyed enormous support from her team, who liked her personally and respected her professionally. Now she has retired, and her place has been taken by Jerome from Bannerman's Cleveland facility. Yet employees continue to sidestep Jerome and come directly to Kathleen for guidance, calling or emailing her at home with questions. What is her best course of action?
A. to continually direct her former subordinates to Jerome while emphasizing the fact that, as the new director of R&D, he has authority over, and responsibility for, the team B. to let team members know that failure to respect Jerome will be regarded as a breach of protocol, and that they should no longer contact her C. to call Jerome and offer some advice regarding the techniques she has developed over the years for winning and keeping employees' loyalty D. to let employees know that she wishes she were still in charge, but Jerome is their boss now, and there is nothing anyone can do about that fact E. to willingly offering guidance to her former subordinates, as well as her replacement, and encouraging them to involve her in settling any disputes