Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company's products. Which of the following would be the best communications method for achieving her goals?
A. Database marketing
B. Mass media
C. Special-interest magazines
D. Podcasts
Answer: A
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Which of the following is an advantage to using short sentences?
A) Short sentences can be processed quickly. B) Short sentences are useful for showing relationships among ideas. C) Short sentences are best in showing complex ideas. D) Short sentences are best when listing a number of related points. E) Short sentences are useful when summarizing information.
The Crockery Pottery Company completed the flexible budget analysis for the second quarter, which is given below.
Which of the following would be a correct factor to explain the sales volume variance for sales revenue?
A) increase in sales price per unit
B) increase in sales volume
C) increase in variable cost per unit
D) increase in fixed costs
Successful companies today operate cross-functionally, integrating the operations of all departments.
Answer the following statement true (T) or false (F)
When Janet sends out an e-mail to her subordinates reminding them that the offices will be closed for the upcoming holiday weekend and wishes them all a good time with their friends and family, it is an example of ________ communication.
A. upward B. horizontal C. one-way D. lateral E. two-way