When Janet sends out an e-mail to her subordinates reminding them that the offices will be closed for the upcoming holiday weekend and wishes them all a good time with their friends and family, it is an example of ________ communication.
A. upward
B. horizontal
C. one-way
D. lateral
E. two-way
Answer: C
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What is the method where a combination of performance measures directed toward the company's long- and short-term goals are used as the basis for awarding incentive pay?
A. gainsharing B. merit pay C. profit sharing D. Scanlon plan E. balanced scorecard
________ segmentation segments consumers based on their knowledge of a brand, their attitude
toward it, their use of the brand, and their response to it. A) Behavioral B) Geographic C) Distribution channel D) Demographic
Answer the following statement(s) true (T) or false (F)
1. A factory’s capacity is the maximum number of units that it can produce in a set period of time. 2. Significant changes to capacity can be achieved in the short term. 3. Airlines often practice capacity sharing through the use of code-sharing of flights. 4. Increasing facility capacity can drive and improve a company’s economies of scale.
In evaluating proposed or existing strategies managers should
A. align existing strategies with new strategies to emphasize incremental gains. B. initiate new initiatives even though they don't seem to match the company's internal and external situation. C. ensure core capabilities are incorporated for establishing a competitive advantage. D. evaluate the firm's business model at least every three years. E. scrutinize the company's existing strategies on a regular basis to ensure they offer a good strategic fit, create a competitive advantage, and result in above-average performance.