When marketers segment based on psychographics, the market is divided into groups according to the reason the consumer made the purchase.
Answer the following statement true (T) or false (F)
True
Consumers may purchase a new Mercedes automobile for a variety of reasons. One segment of consumers may buy a Mercedes for the status that a luxury car will provide them. A different segment may buy the car because of its superior safety features. This is an example of psychographics.
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The premise of ______ explains how and why individuals try to promote, protect, or “save face.”
A. dialectics theory B. politeness theory C. communication privacy management D. social exchange theory
Bering Rock acquires a granite quarry at a cost of $590,000, which is estimated to contain 200,000 tons of granite and is expected to take 6 years to remove. What journal entry would be needed to record the expense for the first year assuming 38,000 tons were removed and sold?
A. Debit Depletion Expense $93,158; credit Accumulated Depletion $93,158. B. Debit Amortization Expense $112,100; credit Natural Resources $112,100. C. Debit Depreciation Expense $98,333; credit Accumulated Depreciation $98,333. D. Debit Depreciation Expense $93,158; credit Accumulated Depreciation $93,158. E. Debit Depletion Expense $112,100; credit Accumulated Depletion $112,100.
Answer the following statement(s) true (T) or false (F)
1. Psychographic segmentation divides the market according to aspects of the product use, including volume and brand loyalty. 2. The marketing mix is composed of product, price, distribution, and promotion. 3. A firm must first determine the target market and then develop an appropriate marketing mix. 4. Economic conditions, competition, and technology are the only essential elements in the marketing environment. 5. The process of purchasing an expensive sports car involves extensive decision making.
Which type of client is identified as those that are included in meetings or from whom data are gathered during the course of the engagement?
a. contact clients b. intermediate clients c. primary clients d. indirect clients