Answer the following statement(s) true (T) or false (F)
1. Psychographic segmentation divides the market according to aspects of the product use, including volume and brand loyalty.
2. The marketing mix is composed of product, price, distribution, and promotion.
3. A firm must first determine the target market and then develop an appropriate marketing mix.
4. Economic conditions, competition, and technology are the only essential elements in the marketing environment.
5. The process of purchasing an expensive sports car involves extensive decision making.
1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. TRUE
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Yield analysis forces managers to recognize the opportunity cost of selling capacity for a given date to a customer from one market segment when another might subsequently yield a higher rate
Indicate whether the statement is true or false
The process of setting loading limits on the amount of load assigned to each work center per period is called ______.
A. lot splitting B. finite loading C. infinite loading D. batch manufacture
The ________ view of social responsibility holds that management's only social responsibility is to maximize profits.
A. socioeconomic B. classical C. contemporary D. sociolegal
When a physical model of a system is depicted with a diagram, cylinders are used to represent:
A) major modules. B) databases. C) data flows. D) processes.