The Geico gecko, Flo from Progressive Insurance, and the Aflac duck are all recognized characters today because of
A. advertising.
B. billboards.
C. radio.
D. word of mouth.
Answer: A
Communication & Mass Media
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Television commercials have been shortened from 60 seconds in the early days of television to
A) 45 seconds. B) 30 seconds. C) 15 seconds. D) 10 seconds.
Communication & Mass Media
An attack ad differs from a negative ad in that a specific person is targeted
Indicate whether this statement is true or false.
Communication & Mass Media
The news producer is responsible for a wide variety of duties including:
A. news gathering B. news writing C. assembling the elements of a newscast (including stories & sound elements) D. news reading E. news reporting F. all of these G. none of these
Communication & Mass Media
____________ are messages that others send to you that are unrealistically positive or negative.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media