Some types of investments expose you to multiple sources of risk
Indicate whether this statement is true or false.
Answer: TRUE
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Which of the following statements is not true about the comparative scales technique?
A) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale. B) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties. C) Comparative scaling is also referred to as non-metric scaling. D) Comparative scales include paired comparisons, rank order, and constant sum scales.
To reduce the number of variables, a large set of variables can often be replaced by the set of cluster components
Indicate whether the statement is true or false
The prospect reaches the conviction stage after buying the product.
Answer the following statement true (T) or false (F)
A continuing process of identifying, collecting, analyzing, accumulating, and dispensing critical data to marketing decision makers is known as ________.
A. the marketing mix B. a marketing concept C. market-driven strategic planning D. a market information system E. marketing orientation