Which of the following statements is not true about the comparative scales technique?
A) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
B) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.
C) Comparative scaling is also referred to as non-metric scaling.
D) Comparative scales include paired comparisons, rank order, and constant sum scales.
A
You might also like to view...
Licenses are properly classified as intangible assets
Indicate whether the statement is true or false
Lensa Inc. purchased machinery several years ago for $400,000. This year, book depreciation on the machinery was $40,000, MACRS depreciation was $35,720, and Lensa's marginal tax rate is 21%. Which of the following statements is true?
A. The $4,280 difference between book and tax depreciation is unfavorable. B. The book/tax difference in depreciation results in a $899 deferred tax asset. C. Both the book/tax difference in depreciation results in a $899 decrease in Lensa's deferred tax liabilities and the $4,280 difference between book and tax depreciation is unfavorable are true. D. The book/tax difference in depreciation results in a $899 decrease in Lensa's deferred tax liabilities.
Which of the following costs could be found in work in process inventory for a candy bar manufacturer?
a) Assembly worker wages b) Utilities for administrative offices c) Depreciation on sales office d) Customer order forms
When manufacturers try to understand what customers are looking for, they are thinking about the ________ component of the product offer.
A. product support B. core customer value C. quality level D. associated services E. augmented products