A speech that praises, honors, recognizes, or pays tribute to a person, an event, an idea, or an institution.

A. speech of tribute
B. speech of award
C. commemorative speech
D. introductory speech


Answer: C

Communication & Mass Media

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How do customers know whether the clothes they order from Lands’ End will fit?

a. Customers can try on the clothes in a Lands’ End store before ordering. b. The company sends representatives to your house to take your measurements. c. Customers create a 3-D model of themselves so they can virtually “try on” items. d. The company’s telephone operators use videoconferencing.

Communication & Mass Media

A company moves its annual report online and sends only a postcard to stakeholders announcing the change and why, tying the decision to their corporate social responsibility practices. In addition, they convert the printed annual report into online soundbites across various platforms. This change not only helps ______ their content, but can also increase the lifespan of key messages.

a. optimize b. dilute c. color code d. minimize

Communication & Mass Media

Match the proper term to this definition: the preparation for becoming a worker in the form of socialization that takes place in a child’s early life through family interaction and exposure to the media.

a. Vocational anticipatory socialization b. High code adoption c. Spillover effect d. Sedimentation

Communication & Mass Media

What is the significance of defining communication as a process?

a) Because they are part of a process, communication episodes have clear beginnings and endings. b) Meaning is interpreted in light of past and present experiences as well as expectations for the future. c) The best communicators follow set guidelines about what to say first, second, and so on. d) A person can be healthy today but sick tomorrow. It's hard to predict.

Communication & Mass Media